How to Brainstorm Content Ideas

Posted on Jan 7, 2019 - By OnPoint Global

Coming up with content ideas seems simple at first. When you start your company or blog, you usually have numerous ideas for content. You are even able to build off some of those ideas to create new posts or projects. However, what happens when you’ve been producing content for a month, three months or a year straight and you’re now all out of ideas? Creating new, original material becomes challenging.

This makes it important to know how to brainstorm content ideas. You don’t want to spend hours sitting at your desk hoping an idea comes to you, and have nothing but a blank sheet of paper to show for it. You want each day to be productive, especially if you have a blog or business that draws a lot of traffic. Learning how to brainstorm individually or as a team is crucial. Below are some tips and tricks on how to brainstorm new content ideas.

How to Brainstorm Content Ideas as a Team

Brainstorming with your team provides an open environment that encourages everyone in the group to participate. It allows team members to build off of each other’s ideas, which can end up generating a lot of interesting material for the future. When a team member is pitching his or her ideas, always remember to stay positive. No matter how terrible of an idea you may think it is, you don’t want to hurt his or her self-esteem. It can prevent that teammate from wanting to participate in another brainstorming session. Just politely say no and continue on with your session.

Additionally, a couple of days before a meeting, you want to provide your co-workers with a goal. You want them to be aware of what you are trying to achieve with the upcoming brainstorming session. For example, one way to help better prepare your team for an upcoming meeting is by providing them with a specific topic. They will be able to research on whatever the upcoming topic is, that way they go into the meeting with some ideas.

You must take notes during a meeting. You don’t want to have a meeting where team members provided a ton of great ideas and you didn’t write any of them down. You and your teammates will forget everything you all discussed in a few days and will have to start from scratch. To avoid this from occurring to your group, make sure to jot down everyone’s ideas on a board, Word document, Excel spreadsheet, Google document or any online collaboration tool.

For example, if you create a Google document with all the notes from the session, you are able to share the document with everyone on your team. They have the ability to review it on their own time and can even add new ideas to the sheet. Also, by using an online collaboration tool, you don’t have to meet with your peers in person. If someone is out of town or you all live in different cities, you can collaborate from anywhere at any time.

How to Brainstorm Content Individually

Trying to create content ideas on your own can be challenging. You don’t have any co-workers to get ideas from when you can’t think of anything interesting. On the other hand, you don’t have to worry about the opinion of others and can be as creative as you want.

Just like if you were working in a group, you need to have a goal and mark down all your ideas. Writing your ideas will allow you to visually see what you have come up with and build off that. Additionally, it’s a way for you to stay organized and review all the notes that you’ve taken in the past.

If you’ve hit a wall and can’t come up with any new ideas, review the content you’ve produced in the past. Look at some of your most popular content and get ideas from them. There’s the possibility of you creating a new idea or finding a new approach from one of your previous articles.

Another great way to discover new content ideas is by staying up to date with what’s going on in the world. Reading, watching or listening to the news will allow you to know what’s trending. You can find ways to produce content based off of what’s popular, and it’s a great way to drive traffic to your website.

Additionally, social media makes for a powerful brainstorming too . You have the ability to find what’s currently trending in your industry. For example, if you have a blog that focuses on football, you can discover what the hottest topics in football currently are by logging onto your social media accounts. You will see what posts social media users are sharing and you can easily create content ideas based off of them.