With advances in technology, businesses now have new ways to understand their customers and expand their operations. Many companies have developed websites or a social media accounts to reach a larger audience and to promote and sell their products.
These sites have also shown to be a great way to help companies understand their customer’s behavior. Some social media accounts come with built-in analytics features that grant businesses with insights about the traffic of their account page. Other third-party services also offer other types of website plug-ins with this type of usage to be used by businesses to better understand their audience. Moreover, some services provide companies with even deeper and more specific information about the day-to-day operation of their website. These tools are made to give anyone who uses them a deeper understanding of critical visitor behavior, allowing companies to profile, filter and customize their content and more.
However, most of the tools out there are not known or are simply being underutilized. More importantly, it is vital that companies not only make the best usage of this services, but also that they understand the information these tools grant them. For this reason, businesses also allocate trained personnel capable of understanding and interpreting the results. This allows business owners to have a better understanding of their site’s performance, which helps them implement changes in their business and marketing strategies. Below are some ways analytics tools can help your business.
Overall Better Insight
One of the best characteristics almost any of the analytic tools have is that they provide you with basic insight about your consumer. This starts with simple things like web traffic and information about where your visitors are coming from and what they are doing while they spend time on your site. Some of the tools offer real time data collection and more advanced ones will give you demographic reports of your visitors. That way you can truly understand who your audience is. This information also allows you to target them better and formulate strategies to reach those who still don’t visit your site but you consider as potential customers. Furthermore, you can see the content your audience interacts with the most. Many social media platforms include this service for business accounts, so it is important that you are making good use of what it is available to you.
Click Heat Maps and Recordings
More advanced services will allow you to see exactly where the visitors of your website are clicking the most. Some of them even offer the option of seeing recordings from your visitors’ activity. This gives you a better understanding of where they are scrolling and spending most of their time when they visit your site.
These products will also generate heatmaps that are easy to understand and help you identify the areas of more activity. Some of these services will even tell you where your visitor clicked before coming to your website so you know how they reached your site. This will allow you to know which marketing efforts you currently do, are effective to increase the traffic to your website.
Insight on Competitors and SEO improvements
Some analytic tools also give you insight about what is working for your competitors. These services pair high traffic volume data with the practices that are being implemented to achieve them. Once this is done, you can access information and use it on your site to gain a competitive advantage or at least be head to head with your competitors. These analytic tools focus on giving you search engine optimization (SEO) tips to make improvements, and for you to add keywords to your content. Once implemented, you are most likely to increase the traffic to your website and promote your product to a larger audience.
Website Optimization in Design
This type of tool is a great way for you to measure interaction and effectiveness based on content and the design of your website. Many free programs allow you to test the contents you put in your site as well as the way you organize them. After some tests, the service will recommend you the best ways to organize your site to reach a wider audience, secure engagement and increase desired conversion. To build this recommendation, the plug-in will allow multiple versions of your site to be accessible for visitors and determine which one is the most effective one. This tool is also very user friendly, as almost anyone can use them. Generally, no coding or website development background is required, making it ideal for small business owners.
What better way to understand how well your website is doing than to get direct feedback from your visitors? Direct feedback programs will allow you to create short questionnaires for customer satisfaction and to gain knowledge about user experience from your visitors. These programs build surveys to inform you about things like whether or not the visitor was able to find what they were looking for, how much time it took them to do it, and what they thought of the website’s general effectiveness. Moreover, tools like these also tend to be extremely easy to install as they only require one simple plug-in for you to start using them. Others come with a very user-friendly dashboard for you to design your own surveys based on what you want to know about your website’s performance.
As you can see, all these tools are a great way to help you understand your customer, your product and your website design and content. But just as the information they provide, it is important that you allocate time and resources to implement in your site the knowledge you gain. Therefore, investing in people that can understand this data is just as important as acquiring the tools. Your goal is to continuously improve the online experience of your current as well as any potential customer. Lastly, make sure to use multiple tools and not rely in just one of them to solve all of your problems. In the end, they are all analytical tools, but each one grants you with different information that can be useful or not depending on your needs. Make sure to use the tools that suit you best in terms of costs and ease of use. Always see these as an investment of your money and time, which will in return give you access to very valuable information about your audience.