With the competition between businesses more cutthroat than ever, companies are continuously searching for marketing channels on the rise to promote audience engagement and enhance their user experience. While there are marketing channels that once proved successful for businesses, such as billboards and TV commercials, they will no longer engage users and generate sales in today’s tech-driven society.
As technology evolves, companies should adapt their marketing strategies to better suit the new landscape. They should rely on the internet and social media platforms to promote their businesses, considering this is where consumers spend most of their time. By using the marketing channels discussed below, companies can engage with audiences to promote their business and make the most out of their investments in marketing campaigns.
5. Smart Voice Assistants
Consumers value convenience. And as a consumer, what is a more convenient way to get what you want than simply saying it out loud? With smart voice assistants, such as Siri, Google Home and Amazon’s Alexa, consumers can get what they want with the click of a button. Actually, it is simpler than that. There is no clicking involved.
For example, Amazon allows companies to develop their own Alexa “skills,” which are functions Alexa is programmed with to respond to customers’ audio. Several top companies have developed their own Alexa skills to facilitate the use of a service for their customers.
Users can download any type of skills to their Alexa devices, including Spotify skills to listen to their favorite music and ESPN skills to get their sports radio fix. With its very own Alexa skill, Netflix has made it as easy to stream movies by simply saying, “Alexa, ask Netflix to play The Notebook.”
Typically, SEO strategies are designed to focus on what people type when performing a search. For example, “restaurants near me”. However, because the words people use when they type may differ from how they speak, conventional SEO strategies are being adapted to fit audio requests due to the rise in popularity of voice searches.
The development of a smart voice assistant for a service is sure to generate a positive response for companies that use Alexa skills because this kind of simplicity is greatly appreciated by the consumer.
Today’s world is a fast-paced one, in which time is everything. Nowadays, consumers simply do not have the time to speak with customer service representatives. If an online solution cannot be found quick enough, we are likely to give up or move onto something else. This is why chatbots have become a useful marketing channel for companies.
Chatbots are software programs designed to offer automated responses to customer questions and create a personalized customer experience. Programed with keywords that trigger prerecorded answers to predetermined questions, chatbots make it easier for companies to keep up with and satisfy users’ needs.
Chatbots allow for instant responses and enhanced personal experiences leading to an overall increase in customer satisfaction. With the use of chatbots, companies can provide 24-hour support to their customers, which will save time and money and, in turn, generate sales.
3. Social Media Stories
We are living in the age of social media. With platforms like Instagram, Snapchat and Facebook continuously evolving, social media stories are the latest way for businesses to engage with an audience and enhance users’ experiences.
The opportunity to share quick information through photo or video with the option of personalization with text, links, filters and stickers is an ability specific to social media stories.
A Facebook survey shows that 68 percent of respondents use stories on at least three apps each week. For this reason, it is becoming increasingly important for companies to adapt to the use of stories to promote their businesses. Brands such as Adidas are known for using Instagram stories to let consumers in behind the scenes of the making of their famous footwear.
Social media stories are a quick and entertaining way to further connect with an audience through the use of polls, tutorials and behind-the-scenes footage, which can help to provide a more personalized experience for users.
2. Word of Mouth
Companies have one motive: to make sales. But do they care about the consumer? When consumers read information from a business’s website or an advertisement created by a company itself, they may question how honest the claims are about their products.
Feelings of skepticism are natural when there is an obvious motive, which is the case when companies advertise their products. This is where word of mouth comes into play, as users are more likely to trust a review left by a satisfied customer rather than someone who benefits from the success of the company.
Asking for customer reviews are a great way to receive honest feedback for the product or service provided by a business. This will also show your customers that you value their opinion and strive to please your audience, which will strengthen the business and customer relationship.
Establish a loyal customer base, request feedback, and publish sincere reviews as this is a great way to build integrity in a company and attract new customers.
While each year there are claims that email has become an outdated form of marketing, it is safe to say email marketing is not going anywhere anytime soon.
Email is a great and direct way to interact with an audience that is likely to be interested in what a company has to offer. Because users have chosen to hear directly from a company by subscribing to their email list, they are more likely to click on an email to learn about a business’s latest product, service, promotion and other news.
Because inboxes may become flooded with promotional emails from businesses across all industries, a good way to catch a user’s eye with an email is to personalize it. Personalized emails are a great way for a company to distinguish itself from the rest of the herd.